小众经济：选择性消费时代的增长对策-<artentek>电子书

　　　　

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小众经济：选择性消费时代的增长对策

作者： (日)大前研一著;日本BBT大学综合研究所编

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内容简介:

本书是大前研一在对当前全球经济趋势的洞察下，给企业经营者提出了高效增长的对策和建议。大前研一认为，规模经济、产品优势，在数字经济时代已经失灵，现在已经选择性消费时代，企业经营者要针对不同的消费群体、消费市场对经营做出调整。本书采用大前式案例分析（RTOCS）,对永旺、岛村、MonotaRO、安川机电、NTT、富士通、雪印等26家企业的商业模式和经营方式行了深剖析，并提出了相应的经营对策。<br/>

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