新媒体科学管理丛书·企业与非营利组织开微博的16个要诀-<artentek>电子书

　　　　

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新媒体科学管理丛书·企业与非营利组织开微博的16个要诀

作者：薛国林王红丽刘艳主编

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内容简介:

该书稿主要探讨了企业与非营利组织如何通过微博促进组织信息的分享与传播，增强服务内容的互动，扩充反馈空间；如何塑造良好形象扩大自身影响，促进多方合作与交流，形成科学的、透明的、开放的新型管理模式，从而向特定群体提供更优质的服务。该书稿通过案例展开分析，希望以“理”为师，以实为“鉴”，为企业和非营利组织经营好微博提供参考。

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