数字时代畅销书商法-<artentek>电子书

　　　　

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数字时代畅销书商法

作者：秦艳华

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内容简介:

本书以《小王子》《哈利波特》《盗墓笔记》等畅销书的营销为案例，全书以27种畅销书的营销为案例，帮助读者梳理在数字时代图书的运营方法。精心解剖图书营销的各个环节，从基础理念、实际操作到创意营销，从封面、书名到相关文案写作，都给出详细分析和建议。既有理论性，又有实操性，对出版从业者以及写作者都有重要的参考价值。本书作者秦艳华北京师范大学新闻传播学院教授、博士生导师，媒体融合与数字出版研究中心主任。研究方向为：现代出版与文化传播、媒介融合、新媒体研究、出版大数据分析与应用。

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