电商平台中顾客晒单效应研究-<artentek>电子书

　　　　

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电商平台中顾客晒单效应研究

作者：李永诚

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内容简介:

随着电商平台和社会化媒体的发展，顾客晒单（顾客在线产品呈现）已成为一种广泛的消费行为和营销现象。顾客晒单既可以呈现产品，也可以呈现身份。本书运用焦点小组、深度访谈、二手数据法、实验法和问卷调查法，从产品呈现和身份呈现两个层面，探讨顾客晒单的类型和作用，对电商平台中的顾客晒单效应和作用机理进行系统研究，包括模型构建、理论假设和实证检验。本书研究有助于企业和商家更好地理解消费者网购心理和行为，也可为电商平台科学管理顾客晒单、有效进行在线产品呈现提供可操作性的对策和建议。

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