价值重建：逆转变局中的经营困境-<artentek>电子书

　　　　

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价值重建：逆转变局中的经营困境

作者：谢传明

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内容简介:

企业当下的经营环境是处于变局中，企业必须进而顺势和前瞻性地重建自身的价值。本书首先从消费者意识变化、经营要素、竞争态势三个大的视角对企业经营环境进行了阐述。其次提出在新环境的背景下，企业可以从企业成长方向再选择、产业角色的新规划、商业模式重塑三个层面来重塑企业的价值。最后，本书提出了五条价值重建、逆转企业经营窘境的实施路径：内外兼修突破企业价值链、用流程管理再造管理、实施组织重构提升组织效能、运用新营销组合提升营销效率、推进薪酬变革提升企业绩效。

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