营销策划经理岗位培训一本通-<artentek>电子书

营销策划经理岗位培训一本通

作者：李毅心

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内容简介:

本书先从营销策划的基础理论知识入手，全面介绍了营销策划的原理原则、策略方法等。然后以营销策划经理人为前提，系统介绍了营销策划人员必备的业务技能和职业素养。最后着重对企业定位策划、形象策划、产品策划、价格策划、渠道策划、促销策划等进行了详细的阐述。

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