经营的本质（修订版）-<artentek>电子书

　　　　

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经营的本质（修订版）

作者：陈春花

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内容简介:

企业经营活动遵循着自己的本质规律，一旦掌握了这些基本规律，企业就掌握了如何面对不确定性和变化的能力。经营的基本元素只有四个，即顾客价值、合理成本、有效规模、深具人性关怀的盈利。每个人都可以掌握这四个基本元素，并且可以培养自己沿着这四个元素做出选择和判断的思维习惯。所以对战略、营销、产品、价值、服务、品牌本质的认识，都是基于对这四个基本元素的理解。<br/>

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