拇指营销-<artentek>电子书

　　　　

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拇指营销

作者：胡国安

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内容简介:

在公交、地铁上，我们常常能搜寻到用4个手指捏着手中的移动电话、剩下的拇指飞快地用按钮及有特定含义的图案发送着信息的人群。据工业和信息化部公布的数据显示，2013年国内手机用户超12亿。春节7天，有5000多万支付宝用户过着脱离钱包依赖手机的生活。他们足不出户，用手机完成了购物、生活缴费、*还款等各种行为。春节期间手机支付超1亿多笔，占所有支付宝支付的52%。

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