美国商业电视的竞争-<artentek>电子书

　　　　

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美国商业电视的竞争

作者：刘燕南,肖弦弈,和轶红

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mobi/epub/pdf/awz3

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历史/传记 >> 社会学

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本书作者采用纪实手法，以大量详实的案例、资料和数据库，展现了美国电视业尤其是三大电视网在竞争中不断发展的全景，其间对联邦通讯委员会的规制、晚间新闻竞争、广告时段购销、节目制作过程、直播调度方式等进行了全方位的展示。本书适合高等院校的传媒相关专业师生、电视节目制作者、电视媒介机构运营者参考使用。

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