传媒赢利模式-<artentek>电子书

传媒赢利模式

作者：孔炯

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历史/传记 >> 社会学

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内容简介:

本书的核心是建立传媒产业竞争的模式理论，在总结当今传媒主流商业模式的基础上，提出了“渠道产品模式”。该模式以实践为基础，因此这一模式的提出不仅在理论上有所创新，对传媒实践也具有一定的指导意义。

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